Noteworthy News for Anglers

What's up? The number of people fishing! 

A new report from the U.S. Fish and Willdlife Service reveals that the number of people participating in recreational fishing is on the rise. We haven't seen numbers this high in 30 years, and there's never been a better time to take advantage of this upward trend for both the casual dabbler and the avid angler alike.

If you're a charter operator, now is the time to grow your business. With an extra $1.1 billion dollar increase in total spending on trip expenditures and gear within a 5 year period, there's no excuse for leaving money on the table. Here's our advice on how to make sure you're taking advantage of this current boom:

1. Audit your online presence

- It's never been more important to ensure your website, social accounts and listings with booking partners like Open Angler are all up-to-date.

- While you're at it, ensure that your outgoing voicemail message is also accurate and informative.

 

2. Engage past customers

- Take an hour out of your day to pull together a list of your past customers, then reach out and invite them to fish with you again.

- If every person who ever took a trip with you booked you one more time, you'd double your business!

 

3. Spend it to earn it

- We all know word of mouth is the preferred method to gain new customers. But if you're willing to spend a few dollars, you'll see a return on your investment.

- If you have a Facebook Business page, you can engage hundreds - even thousands - of people for mere cents on the dollar. 

Read the full article below, and take pride in knowing that you play an integral part in this renewed, national embrace of America's *reel* favorite pastime. 

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From the American Sportfishing Association 

ALEXANDRIA, VA - September 13, 2017 – The U.S. Fish and Wildlife Service has released its initial report of the 2016 National Fishing, Hunting, and Wildlife-Associated Recreation national survey. The survey, conducted every five years in partnership with the U.S. Census Bureau, shows that fishing participation is up nearly 20 percent over the last 10 years. Anglers also increased their overall spend by 2.4 percent during the past five years.

“Dedicated efforts by the Recreational Boating & Fishing Foundation (RBFF), state fish and wildlife agencies, the recreational fishing industry and independent programs have made increases in recreational fishing possible,” said American Sportfishing Association’s (ASA) Glenn Hughes, vice president of Industry Relations. “Thanks also goes to ASA’s Government Affairs team and our partners who helped ensure that legislation and policy decisions were in place to provide access, clean water and fisheries conservation which anglers need for a successful day on the water.”

Overall, fishing participation increased 8.2 percent for individuals 16 to 65 years of age over the last five years. This is the highest level of participation since 1991. Revenue from equipment purchases to all trip expenditures also increased from $45 billion to $46.1 billion in the last five years.

“We’re excited to see the fruits of our efforts to increase fishing and boating participation validated by the U.S. Fish and Wildlife Service’s latest report –  a true benchmark of the industry,” said RBFF President and CEO Frank Peterson. “The results of this report show that RBFF has had a positive impact on participation since its inception, and we only plan to build upon these numbers.”

ASA has developed tools and materials for the recreational fishing industry to further assist in the effort. The emphasis is on effectively reaching anglers through recruitment,retention and reactivation (R3) practices. Several state agencies and industry partners are already implementing these R3 practices to help achieve 60 million anglers over the next 60 months.

A press release with more details on overall wildlife-related participation is available from the U.S. Fish and Wildlife Service. ASA will release a full report on the findings in the spring of 2018.

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources.

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